Zeitgeist

The other day I was watching IPL (T20 Cricket League) - the biggest event in India. The best and hottest brands line up for an ad spot during the overs. I was curious to see the ads. Interestingly - even more than the match itself. Maybe because the match wasn't that interesting. There was the novelty factor in play as well.  And of course, they are brilliantly executed by top executives from IIM and the like earning crores.

Not really a surprise but it did make me feel poignant that almost all of the ads were around gambling and debt. The remaining slot was taken by gluttony and speed. It's kind of representative of how life has become. It's no longer slow and human. A little hesitant to use the word human because whatever we do is natural isn't it? It kind of makes me wonder where we are headed as a generation and as a nation. Debt and gluttony. Runs contrary with the whole idea of you first need to work for it and then get it.